→ Westfield World Trade Center
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→ Westfield World Trade Center

Strategy / Design / Art Direction / Experiential

Located within the iconic Oculus, Westfield World Trade Center is the largest shopping destination in lower Manhattan. A vibrant and playful visual language primed New Yorkers and visitors for all that this destination has to offer, and was extended into a breadth of expressions and media, including an integrated launch campaign and monumental on-premise activations.

Agency:
Mother Design

Illustration:
Ben Wiseman

Motion:
Sibling Rivalry

Located within the iconic Oculus, Westfield World Trade Center is the largest shopping destination in lower Manhattan. A vibrant and playful visual language primed New Yorkers and visitors for all that this destination has to offer, and was extended into a breadth of expressions and media, including an integrated launch campaign and monumental on-premise activations.

Agency:
Mother Design

Illustration:
Ben Wiseman

Motion:
Sibling Rivalry