→ One Million Square Feet of Culture (1MSQFT)
     Connecting Windows to a whole new scene

→ One Million Square Feet of Culture (1MSQFT)

1MSQFT_LOCKUPS
1MSQFT_grid

1MSQFT at Art Basel Miami

1MSQFT at Art Basel Miami

1MSQFT_20145
1MSQFT_gesaffelstein
1MSQFT_detail
1MSQFT_recording
1MSQFT_ewes
1MSQFT_droids
1MSQFT_balloon

1MSQFT at Sundance Film Festival

1MSQFT at Sundance Film Festival

1MSQFT_pinatta
1MSQFT_parkcity
1MSQFT_diamond
1MSQFT_pinatta2
1MSQFT_auras
1MSQFT_gallery
1MSQFT_1274

1MSQFT at New York Fashion Week

1MSQFT at New York Fashion Week

1MSQFT_solange
1MSQFT_stheron
1MSQFT_vinyl
1MSQFT_gold
1MSQFT_moses
1MSQFT_crowd
1MSQFT_djs

Strategy / Identity / Art Direction / Experiential

For Windows to connect with creative influencers, it needed a hard reset on what that audience expected from it. One Million Square Feet of Culture (1MSQFT) was a sub-brand built from scratch, with the sole purpose of fostering contemporary art and culture in a way that is authentic to Windows.

With the ambitious goal of curating, creating and then sharing one million square feet of new art, music, dance and food culture with the world, it allowed Windows to proudly leverage its scale and rationality while embracing the role of creative ally to a collective of curators and artists.

 

Agency:
Mother Design

Photography:
Thomas Prior

For Windows to connect with creative influencers, it needed a hard reset on what that audience expected from it. One Million Square Feet fo Culture (1MSQFT) was a sub-brand built from scratch, with the sole purpose of fostering contemporary art and culture in way that is authentic to Windows.

With the ambitious goal of curating, creating and then sharing one million square feet of new art, music, dance and food culture with the world, it allowed Windows to proudly leverage its scale and rationality while embracing the role of creative ally to a collective of curators and artists.

Agency:
Mother Design

Photography:
Thomas Prior

© Jason CK Miller 2024