→ Marriott Bonvoy

→ Marriott Bonvoy

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Strategy / Naming / Identity

As the world’s largest hotel company, Marriott’s loyalty program connects over 120 million members and 6,500 properties worldwide. Embodying the company’s mission to enable personal fulfillment, Bonvoy means “Good Travel”— a simple and optimistic idea which resonates around the globe and across Marriott’s entire portfolio of 30 distinctive brands. Marriott Bonvoy exists to make travel feel inviting, effortless and inspiring—less like currency and more like a companionship.

 

Agency:
Mother Design

As the  world’s largest hotel company, Marriott’s loyalty program connects over 120 million members and 6,500 properties worldwide. Embodying the company’s mission to enable personal fulfillment, Bonvoy means “Good Travel”— a simple and optimistic idea which resonates around the globe and across Marriott’s entire portfolio of 30 distinctive brands. Marriott Bonvoy exists to make travel feel inviting, effortless and inspiring—less like currency and more like a companionship.

 Agency:
Mother Design

© Jason CK Miller 2019